RedBull #BetterTogether
Illustration & Campaign Design
#BetterTogether by RedBull introduces the brand in a new light - as a best friend! For every exhausting or ordinary moment, RedBull is there to lift you up. Whether you’re hiking, cramming for an exam, or stuck in an airport delay, RedBull is there to help you dance it out.
This campaign was selected by guest juror Emma Holland, Art Director from Baker & Bonner Creative Emporium, to be featured in the 2025 Kick A** Show at Texas Christian University.
Reimagine Red Bull beyond extreme sports and find where it can fit in someone's every day life, even if it seems dull or ordinary
Personify the RedBull can itself and position it as a best friend in moments of need, no matter how boring they may seem
RedBull through a new lens: a best friend in times of need, emphasizing RedBull's versatility from extreme moments to every day struggles.
