BASE-K is a scalp-first haircare brand rooted in Korean hair philosophy, where the scalp is honored as the foundation of healthy, beautiful hair. Grounded in tradition and elevated through modern design, the brand emphasizes a refined, results-driven approach to haircare.

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As a graphic designer, I create digital assets across paid ads, social, web, and email, translating creative direction into cohesive, high-performing visuals. My work supports rapid growth through product launches, press features, and campaign-driven design.