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Jeju: Skincare From the Sea

Brand Identity & Packaging Design

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Inspired by the untouched beauty of Jeju Island, Jeju Skincare brings simplicity back to skincare. Rooted in nature and designed for effortless routines, their products harness the purity of Jeju’s botanicals to nourish, hydrate, and protect. With minimal ingredients and maximum impact, Jeju is more than skincare—it’s a daily ritual for balanced, healthy skin.

  • Create a Korean skincare brand that stands out in a saturated market, with packaging that is both visually striking and rooted in natural elements.

  • Drew inspiration from Jeju Island, using storytelling and natural references to guide a minimal visual system across branding and packaging.

  • A clean, minimal brand identity that stands out through its focus on natural ingredients, refined imagery, and intentional, minimal typography.

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