Applications
Brand Book and Guidelines
dayby wellness collective
Brand Identity & Guidelines
dayby (day-BYE) is a wellness collective focused on making mental and physical health feel approachable, inclusive, and achievable. Rooted in the idea of taking wellness day by day, the brand creates a welcoming alternative to the often intimidating wellness industry.
This full brand identity includes a comprehensive brand book and guidelines system to ensure consistency across studios, digital platforms, and future brand expansions.
Create a wellness brand that removes the intimidation often associated with health and fitness, redefining it as approachable and inclusive while standing out in a saturated market.
Set out to build a wellness collective that feels calming and personal, centered on taking things day by day. Focused on organic forms, friendly typography, and an energetic yet balanced color palette to reflect both movement and mindfulness.
A cohesive and scalable brand identity for a growing wellness collective, supported by a comprehensive guidelines system. The brand establishes a distinct voice and creates a welcoming, accessible experience across all touchpoints.