Gen Z references TV like it’s second nature—but Vaseline? Not so much. The "For Every Need" campaign bridges the gap, using moments from Gen Z’s favorite shows to introduce Vaseline’s 101 uses & counting. From post-wax pain to stuck zippers, we’ve got you covered. For Every Need, There’s Vaseline.

This integrated campaign was created to answer the brief given by Vaseline for the 2025 YoungOnes Competition.